February Launch Pad

By Danielle Masterson

- Last updated on GMT

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The month of February encourages a smile with a dentaceutical and a happy mood chew, while Nutrafol goes skin deep, and EyePromise taps the brain health market.

Chew your way to happiness

PLT Health Solutions announced a collaboration with Force Factor to create and introduce a new supplement designed to deliver "a daily dose of bliss" to consumers in an increasingly stressed-out world.

Force Factor's Happy Mood soft chews feature mood enhancing properties of Zembrin, a patented, clinically-studied extract of the South African succulent plant Sceletium tortuosum​. The experiential ingredient has been shown to start working in as little as two hours and is safe enough to be used every day, for months, according to PLT.

Under the skinfluence

Nutrafol Skin is a daily supplement for women who experience mild to moderate acne. The supplement addresses key root causes of non-cystic acne, including stress, hormonal fluctuations, the gut and skin microbiome, and immune system function. This clinically-tested formula aims to reduce mild to moderate acne breakouts and visibly improve post-acne dark spots with a proprietary Synergen Skin Complex and standardized ingredients.

Put some pep in your reps

PEP recently announced the launch of PEP Bars, powered by Nuritas’ PeptiStrong. The daily longevity bar is designed to renew and retain muscle strength, aid in faster recovery after exercise and support healthy aging to maintain active lifestyle living.

PeptiStrong is a clinically proven, fava bean ingredient that serves as an advanced plant-based solution for boosting muscle protein synthesis, reducing muscle protein breakdown and decreasing exercise induced inflammation. Designed to fit and amplify a variety of lifestyles and wellness goals, PeptiStrong contributes to the renewal, recovery and retention of muscle strength to support longevity and vitality.

Clean creatine machine

Ascent Protein just debuted its Ascent Clean Creatine, a brand-new product made exclusively with Creapure creatine monohydrate. Creapure is widely considered the purest creatine monohydrate on the market and is the preferred creatine for many strength, speed and endurance athletes. The company said Ascent Clean Creatine is the result of meticulous research reflecting Ascent’s commitment to delivering science-backed products that athletes can trust.

All eyes on brain health

EyePromise has entered the brain health category with the launch of BrainPromise by EyePromise, a new product formulated for brain health, performance and protection. BrainPromise offers comprehensive brain nutrition with essential vitamins and minerals including carotenoids zeaxanthin and lutein, which are featured in a plethora of published studies for their effectiveness in fighting oxidative stress among numerous other benefits. After three decades of researching and developing eye health products, EyePromise said the eyes are an extension of the brain—and it turns out, what is good for the eyes is also good for the brain.

Designing hydration

Designs for Health has announced the launch of ElectroPure Hydration, a clementine-flavored electrolyte drink mix in a stick pack that supports hydration and athletic performance. This zero-sugar hydration formula is sweetened with stevia and monk fruit and features sodium and potassium in a 1:1 ratio. It also features D-ribose, a key component in ATP synthesis to promote cellular energy production and muscle recovery; vitamin C for antioxidant support during and post-exercise; and magnesium bisglycinate chelate and zinc for increased cellular bioavailability.


Biocidin Botanicals has added dentist-formulated Dentalflora to its growing SMILE category of Dentaceuticals. Dentalflora is a daily oral probiotic that promotes healthy teeth and gums and fresh breath by populating the mouth with beneficial bacteria. Naturally flavored with organic spearmint leaf extract and sweetened with xylitol, each dissolvable tablet offers support for oral health and a flourishing oral microbiome. Dentalflora is formulated with a proprietary blend of four targeted, science-backed probiotics— including evidence-based BLIS M18—at researched levels. It's shelf-stable, with a guaranteed 5 billion CFU at manufacture and 3 billion CFU at 18-month expiration.

Hydration in a pouch

DripDrop recently announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon and a 4-flavor Zero Sugar Variety Pack.

DripDrop Zero Sugar comes in a pouch format and features sodium electrolytes and five essential vitamins for optimized daily hydration and wellness:

  • Vitamin C + Zinc: For faster recovery and immune support
  • Potassium: Regulates healthy hydration balance
  • Magnesium: Maintains muscle, nerve and cell function
  • B Vitamins: Promotes healthy energy and metabolism

Megafood energy gummy

MegaFood has unveiled Iron Energy Gummies, formulated for 3-in-1 energy support, red blood cell and cellular energy production.

With 4 mg of iron per serving and a blend of vitamin B6 + B12, this daily supplement is safe for kids 4 years+ and adults in need of some healthy energy support.

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