News in brief

GenTech adds American Metabolix to sports nutrition portfolio

© pichet_w / Getty Images
© pichet_w / Getty Images

Related tags M&A Sports nutrition keto

GenTech Holdings, Inc. has acquired American Metabolix, a supplement company with sports nutrition and Keto products available at GNC, Bodybuilding.com, and top sports nutrition retailers worldwide.

American Metabolix joins GenTech’s rapidly growing nutrition portfolio, which already includes brands and and businesses, including Sinfit Nutrition, Fizzique, MPB Snacks, NXT Bar, Nature Soothie, and Yourganics.

Founded in 2012 by Jason Duran and Markus Trillsch, American Metabolix products have sold in over 550 brick and mortar locations across multiple countries, including the United States, New Zealand, Australia, and Russia, among others. According to documents from the company, American Metabolix has produced approximately $400k in sales since early Feb, and is on track to exceed $1 million in 2021 revenues.

“American Metabolix is a heavyweight addition to our roll-up portfolio, presenting significant individual value and growth as well as multiple synergies within the context of our ecosystem of functional foods products,” ​said David Lovatt, GenTech CEO.

“By rolling up a wide range of promising brands targeting different niches in the same broad category of the retail market, we will be able to dramatically improve the profit potential of each product line through synergies in marketing, distribution, packaging, shipping, and sourcing. American Metabolix is a highly promising brand targeting the rapidly growing keto marketplace, and we are very excited to welcome it into the GenTech family.”

GenTech, which started life a couple of years ago in the CBD space, has been on a very active acquisition spree over the last two years and now positions itself as “building out a food and drink business through organic growth as well as through acquisition”​.

Related topics Manufacturers M&A Sports nutrition

Related news

Related products

show more

Stay one step ahead in the collagen market

Stay one step ahead in the collagen market

Content provided by Bioiberica | 26-Feb-2024 | White Paper

It's no secret that interest in collagen is at an all-time high – especially for joint health. This presents a real opportunity for manufacturers...

Dynamic Duo - More Power, Less Fatigue

Dynamic Duo - More Power, Less Fatigue

Content provided by Enovate Biolife LLC | 23-Jan-2024 | White Paper

Better physical performance & vitality have deep connections to muscular as well as cardio-respiratory health.

Boost Your Sports Nutrition Solution with Peptan

Boost Your Sports Nutrition Solution with Peptan

Content provided by Rousselot | 13-Nov-2023 | White Paper

Athletes are prioritizing their well-being and seeking nutritional solutions to optimize recovery, making it an indispensable aspect of their performance.

Related suppliers

Follow us

Products

View more

Webinars