Markets

NPA’s Fabricant on NMN, 25-(OH)D, NDIs, and more

NPA’s Fabricant on NMN, 25-(OH)D, NDIs, and more

By Stephen Daniells

While uncertainty continues around NMN, FDA should make it clear to commercial platforms that they haven’t made a final decision on the ingredient and that it should be still available to consumers, says Daniel Fabricant, President & CEO of the Natural...

October Launch Pad

October Launch Pad

By Danielle Masterson

The month is wrapping up with new products for expecting moms, fitness enthusiasts and even a couple new SKUs for pets.

Getty Images / Gocman

Olipop gets prebiotic verified via NutraStrong certification

By Claudia Adrien

Olipop is the first beverage to join the NutraStrong prebiotic verified product certification, which is administered by SGS Nutrasource Pharmaceutical and Nutraceutical Services. The new program was developed in collaboration between the Global Prebiotics...

Myota: Meeting the market gap for targeted prebiotics

Myota: Meeting the market gap for targeted prebiotics

By Olivia Brown

The health-tech startup Myota is meeting the prevalent gap for prebiotic powders within a probiotic-dominated microbiome health market, with its clinically backed blend of fibres accounting for the variability of individual microbiome compositions.

Seasonality returns to the immune support category

Seasonality returns to the immune support category

By Asia Sherman

Heightened awareness during the pandemic may have boosted year-round interest in supplementing healthy lifestyles holistically, but retail data shows that consumers have reverted to pre-pandemic habits of priming their immune systems during the cold and...

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

‘The water is fine’: Plant protein moves into mainstream

‘The water is fine’: Plant protein moves into mainstream

By Asia Sherman

Plant protein powder has transitioned from a niche market product for vegans and athletes to a broader base of wellness-minded consumers, according to a survey commissioned by mushroom mycelial fermentation company MycoTechnology.

SupplySide West 2023: What’s happening off the show floor

SupplySide West 2023: What’s happening off the show floor

By Asia Sherman

In less than three weeks, the dietary supplement industry will converge on the Mandalay Bay Convention Center in Las Vegas for several days of natural ingredients networking on the SupplySide West trade show floor.

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Biotic personalisation for the microbiome: is it worth it?

By Olivia Brown

Experts have highlighted the potential for the ‘hyper-personalisation’ of biotics to suit individual microbiome compositions for targeted health benefits, but expense, lack of scientific data, and regulatory restrictions represent significant barriers....

September Launch Pad

September Launch Pad

By Danielle Masterson

It's all about convenience: Gummies, chews and stick packs lead the way as consumers expect brands to offer innovative ways to save them time and effort.

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Two weeks to go! Get set for the Active Nutrition Summit

Two weeks to go! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

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Chr. Hansen review outlines HMO health benefits

By Nikki Hancocks

In a new systematic review, Chr. Hansen scientists have compiled data from 26 clinical studies on HMOs, concluding there is a wealth of evidence that these are well-tolerated modulators of the gut microbiome providing health benefits.

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Gadot overcomes key challenges in magnesium gummy production

Gadot overcomes key challenges in magnesium gummy production

By Olivia Brown

Gadot Biochemical Industries claims to have identified key solutions to the manufacturing challenges involved in the development of magnesium gummies, enabling for the optimisation of flavour, texture, bioavailability, and stability.

The emergence of the creatine gummy

The emergence of the creatine gummy

By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Getty | Pilin Petunyia

WHO AI tool to clampdown on infant formula marketing

By Nikki Hancocks

The World Health Organisation (WHO) Europe is calling on consumers to use its newly developed artificial intelligence (AI) tool in order to clampdown and regulate the promotion of harmful products targeted at children.

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