Now Foods

NOW raises red flags after creatine gummy testing

01-Mar-2024 By Asia Sherman

In its latest round of supplement policing, natural product manufacturer NOW reported that half the creatine gummy brands it tested failed to meet dosage claim on label. This was not the only red flag raised.

One week to go! Register now for NIU’s 4th Annual Business Leaders Forum

17-Jan-2024 By Stephen Daniells

There is still time to register for our Annual Business Leaders Forum, and your chance to ask a burning question (or two) to senior leaders from Gaia Herbs, Nouri, NOW, Pharmavite and The Vitamin Shoppe.

NutraWomen Wednesday: Katie Banaszewski, Senior Director of Quality, NOW

18-Oct-2023 By Danielle Masterson

For the past decade, Banaszewski has worked to transform NOW’s analytical capabilities. The lab’s transformation and subsequent Amazon product tests has been revered by industry vets–and feared by bad actors.

NOW Foods continues to drive industry standards

29-Aug-2023 By Danielle Masterson

The company conducts thousands of tests in-house every month to make sure quality is top notch—while leading a culture of sustainability.

NOW calls out ‘significant failings’ in astaxanthin supplement quality

21-Aug-2023 By Stephen Daniells

Sixty-four percent of lesser-known brands of Astaxanthin supplements sold on Amazon.com and Walmart.com failed potency tests, according to new data from NOW’s award-winning testing program.

NOW releases ‘abysmal’ results in bromelain testing, announces plans to ramp up testing

21-Mar-2023 By Danielle Masterson

The natural products manufacturer continues into its 6th year of testing unfamiliar brands found on Amazon, with new results showing the problem may not be getting better.

NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

13-Jul-2022 By Danielle Masterson

Amber Cerda started working in the natural products industry in 2001, but left to work in higher education. This industry does get under your skin and into your heart, however, and in 2012 she came back to work at NOW Foods.

NOW marks next phase of growth with new ad campaign

09-May-2022 By Danielle Masterson

Founder Elwood Richard’s motto was that good health should be affordable–a message that laid the groundwork for the campaign.

NOW’s Aaron Secrist on Amazon exposé

06-Jul-2021 By Danielle Masterson

NutraIngredients-USA sat down with Aaron Secrist, executive vice president of Quality, Regulatory Affairs & Operations at NOW Health Group, to reflect on what has happened over the past year and what he thinks is next for the e-commerce giant.

Business Leaders Forum: The changing supplement consumer & the shift to e-commerce

28-Jan-2021 By Stephen Daniells

New users of dietary supplements – and increased usage among established consumers – are predicted to stay with the category after the pandemic subsides, according to industry CEOs.