Technical / White Paper
Perfect Match: Brand Owner, CDMO, Online Retailer
![Perfect Match: Brand Owner, CDMO, Online Retailer](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/nutraingredients-usa.com/product-innovations/perfect-match-brand-owner-cdmo-online-retailer/16786454-1-eng-GB/Perfect-Match-Brand-Owner-CDMO-Online-Retailer.jpg)
In the past couple of years, the online retailer marketplace has become the dominant place for Brand Owners to increase sales and brand awareness.
This was a dynamic environment for growth prior to the Covid-19 pandemic, but the surge of online shopping and the increased interest in supplements during that time brought this market to a new level. Now, online retail sales are an essential consideration for every business strategy, whether the brand is a start-up or legacy company.
What are the key manufacturing considerations a Brand Owner should address before working with online retailers?