Ghost CEO on building an active lifestyle powerhouse brand
To close out the event, Dan Lourenço, founder and CEO of Ghost Lifestyle, joined Stephen Daniells for a candid conversation about the brand's meteoric rise, sharing his insights on how Ghost disrupted the sports nutrition and active lifestyle space and the lessons he's learned over the years.
In less than a decade, Ghost Lifestyle has skyrocketed from a disruptive breakthrough brand to one of the biggest names in sports and active nutrition, esports and energy beverages. Lourenço also discussed the brand's recent entry into the booming hydration space.
