A new economic imperative for the sports nutrition market
Kenneth Huntly, vice president of merchandising/DNN-sports nutrition at GNC (second from right), joined Demeritt, Dicker, Pauli and NutraIngredients-USA's Danielle Masterson for a vibrant and wide-ranging panel discussion about the evolving market and the evolving consumer.
The experts agreed that in a time when inflation is high, brands should be prepared to offer products that meet varying price points. Huntly said he has noticed that more and more consumers who have historically been able to afford health and wellness brands now need options to service them under financial constraints.
“As we’ve seen inflation kind of go a little crazy in this industry in particular, people are making the decisions to trade down or at least laterally into the things that are clearly the most important,” he said. “It's not even just about inflation but making sure that we're broadening the base of people that can afford to get into this space.”
