Vitamin D

Yoplait owns a number of children's yoghurt brands including Petits Filous and Frubes. Credit: Yoplait

Interview

Yoplait: Narrative around children’s yoghurt must change

By William Dodds

More than 1m children in the UK are at risk of their development being impacted because they lack nutrients such as calcium and vitamin D, according to a new report from kids’ yoghurt manufacturer Yoplait.

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Research links vitamin K2 and D to predictor of cardiovascular disease

By Nikki Hancocks

A new data analysis suggests a link between vitamin K2 MK-7 and vitamin D supplementation and a reduction in coronary artery calcification (CAC) development—a strong predictor of heart attack and cardiovascular mortality in high-risk patients and statin...

Seasonality returns to the immune support category

Seasonality returns to the immune support category

By Asia Sherman

Heightened awareness during the pandemic may have boosted year-round interest in supplementing healthy lifestyles holistically, but retail data shows that consumers have reverted to pre-pandemic habits of priming their immune systems during the cold and...

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Vitamin D improves outcomes of hospitalised COVID-19 patients

By Olivia Brown

A new study finds that supplementation with 25(OH) vitamin D in an Italian cohort of hospitalised COVID-19 patients that were deficient, resulted in a reduced length of hospital stay compared to those who were not supplemented.

Q&A: Well Traveled on developing next-gen immune support for the road

Q&A: Well Traveled on developing next-gen immune support for the road

By Asia Sherman

San-Diego supplement startup Well Traveled launches its first product this month, an immune support powder made with clean, plant-based, clinically proven ingredients that activate immunity in the gut to help the modern traveler stay well on the road.

A century of the sunshine vitamin part I: A look back

A century of the sunshine vitamin part I: A look back

By Asia Sherman

On the 100th anniversary of the discovery of vitamin D, Dr. Michael Holick – an endocrinologist who contributed to isolating its active form – revisited the evolution of the sunshine vitamin, tracing its origins to the early oceans.

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September Launch Pad

By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Getty Images / ljubaphoto

BMJ studies that discount vitamin D in COVID fight draw ire

By Danielle Masterson

Researchers and stakeholders are reacting to new research that contradicts two previous meta-analyses of randomized clinical trials that found vitamin D to have a protective shield against respiratory illnesses.

Getty Images / Natali_Mis

April Launch Pad: Kids, stress-management in focus

By Danielle Masterson

This month's new offerings address a variety of needs specifically for kids, including a new hydration pouch, probiotics for dental health and protein for growing bodies. For the adults, April was all about stress management, with ingredients like...

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