Vitamins & premixes

Five specialty categories open for entries in NutraIngredients-USA Awards

13-Mar-2024 By Stephen Daniells

The prestigious NutraIngredients-USA Awards are open for entries, with our five specialty categories recognizing the best and brightest in women’s health, nutrition research, start-ups and more.

Pure Encapsulations enters retail, launches into The Vitamin Shoppe

08-Mar-2024 By Asia Sherman

Previously reserved for health care practitioners and select eCommerce channels, the Pure Encapsulations supplement brand is now available at The Vitamin Shoppe and Super Supplements stores nationwide.

6 reasons to enter the NutraIngredients-USA Awards!

06-Mar-2024 By Stephen Daniells

The 2024 NutraIngredients-USA Awards are back with new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people and initiatives in food supplements and functional food and beverage.

NutraIngredients-USA Awards 2024: What are our judges looking for?

29-Feb-2024 By Stephen Daniells

We are still accepting entries for the 2024 NutraIngredients-USA Awards, and we’re often asked about the judging process, so here’s what you need to know…

The Sports & Active Nutrition Summit 2024 in pictures

27-Feb-2024 By Stephen Daniells

NutraIngredients-USA's 6th Sports & Active Nutrition Summit attracted over 250 delegates to sunny San Diego for three days of content and networking.

FDA updates supplements ingredient directory to reflect stakeholder feedback

21-Feb-2024 By Stephen Daniells

The U.S. Food and Drug Administration (FDA) has renamed its Dietary Supplement Ingredient Directory and added classification categories following “some constructive stakeholder feedback”.

Expo West 2024: Our picks of the best supplements-specific education

21-Feb-2024 By Stephen Daniells

The industry's annual pilgrimage to Anaheim is only a couple of weeks away, so we looked at the education session to pick out the key supplements-related sessions that we’ll be adding to our agendas.

Start-up Spotlight

Q&A: ‘Block & Tackle’ on helping student athletes with the ‘Rise & Grind’

06-Feb-2024 By Asia Sherman

In 2022, two dads came together to build a supplement company that helps student athletes get through busy days of early wake-ups, school, sports practice and homework.

WellWithAll targets health inequities with supplements and 'inclusive capitalism'

05-Feb-2024 By Claudia Adrien

Boston-based health and wellness company WellWithAll has a primary mission: to create products that will positively impact specific health inequities that disproportionately affect underserved communities.

Perelel secures $6 million for reproductive and prenatal health

02-Feb-2024 By Asia Sherman

Los Angeles-based start-up Perelel Health recently raised $6 million in Series A funding led by Unilever Ventures, which will be used to continue to grow its portfolio of supplements targeting women’s distinct life stages.

ZOA+ Powder pre-workout supplement launches exclusively into GNC

02-Feb-2024 By Asia Sherman

Global health and wellness company GNC has entered an exclusive retail partnership to distribute the latest pre-workout supplement from ZOA, a brand co-founded by Dwayne “The Rock” Johnson.

NutraCast: Exploring the landscape of the supplement industry for athletes

26-Jan-2024 By Danielle Masterson

Have you ever wondered how athletes harness the power of supplements in this ever-evolving industry? Jordan Bokser, founder and director of sales & business development at Designs for Sport (a subdivision of Designs for Health), joined the NutraCast...

SANS 2024: Join Ghost, GNC, NutraBolt, Coca-Cola, MuscleTech, Glaxon and more in San Diego

25-Jan-2024 By Stephen Daniells

With just under three weeks to go, there’s still time to join the leading conference for the U.S. sports and active nutrition sector featuring a raft of the category’s leading brands and subject matter experts.

COSMOS: Multivitamins linked to improved memory, slower age-related cognitive decline

19-Jan-2024 By Stephen Daniells

Daily multivitamin supplementation may boost episodic memory and slow cognitive in older adults, says new data published in the American Journal of Clinical Nutrition.

One week to go! Register now for NIU’s 4th Annual Business Leaders Forum

17-Jan-2024 By Stephen Daniells

There is still time to register for our Annual Business Leaders Forum, and your chance to ask a burning question (or two) to senior leaders from Gaia Herbs, Nouri, NOW, Pharmavite and The Vitamin Shoppe.

GAO report on 12 prenatal supplements: ‘Unnecessarily alarmist’ and ‘Where’s the statistical significance?’

15-Jan-2024 By Stephen Daniells

The U.S. Government Accountability Office has issued a report on prenatal supplements, which includes data on the testing of 12 different products and some wide-ranging recommendations calling for greater FDA oversight.

Balchem boosts Choline production by 50% as cognitive category drives demand

19-Dec-2023 By Stephen Daniells

Responding to growing demand for choline across the lifespan, Balchem has announced the completion of its US capacity expansion for its VitaCholine, boosting output by 50%.

6 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2024

18-Dec-2023 By Stephen Daniells

The Sports & Active Nutrition Summit 2024 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…

Vitamin D decreases effects of high fructose corn syrup on the brain in rats

15-Dec-2023 By Claudia Adrien

High fructose corn syrup may have detrimental effects on brain health and function, but data from a new animal study suggests vitamin D may decrease the number of HFCS-related degenerative neurons, and positively affect learning and memory performance.

Editors’ picks: Our favorite articles of 2023

14-Dec-2023 By The NutraIngredients-USA Team

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators, or other reasons. But which articles did we enjoy writing the most and why?

Purity-IQ launches new tool to authenticate mushroom products

11-Dec-2023 By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

Announcing the DSHEA Summit: A landmark event bringing together the architects of the law & leading industry voices

04-Dec-2023 By Stephen Daniells

Join Scott Bass, Loren Israelsen, Bob Durkin, Jim Emme, and more industry luminaries for NutraIngredients-USA’s landmark DSHEA Summit.

Athletic Greens explores nutrient synergy to prime future direction

21-Nov-2023 By Asia Sherman

Mounting evidence indicates that consuming certain nutrients together could be more effective than consuming them individually, according to the research team at Athletic Greens.

Prenatal vitamin D may reduce child’s asthma risk: Harvard study

20-Nov-2023 By Stephen Daniells

High-dose vitamin D during pregnancy may significantly reduce asthma in the offspring at both age three and six, compared to a standard prenatal multivitamin with vitamin D, says a new study.

Q&A: TruHeight talks supplements for height growth

20-Nov-2023 By Asia Sherman

California-based entrepreneurs Eden Stelmach and Justin Rapoport launched TruHeight to help children reach new heights by providing them with the nutrients they need to stretch their stature.

Calling all Sports & Active Nutrition start-ups!

14-Nov-2023 By Stephen Daniells

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2024.

Study validates formula for personalised vitamin D supplementation in athletes

13-Nov-2023 By Nikki Hancocks

A new study concludes that personalised supplementation of vitamin D is more effective than a one-size-fits-all approach in restoring adequate levels in athletes and further confirms the formula that is effective in calculating personalised doses.

Sports & Active Nutrition Summit 2024: Early bird discount expires today

10-Nov-2023 By Stephen Daniells

With expert speakers confirmed from GNC Live Well, Wild.AI, TYM Performance, AHPA, SPINS, Thorne HealthTech, Move Nutriton Network, Lifenome, the University of Ghent, Dublin City University, University of Arkansas for Medical Sciences, and more, the upcoming...

Blue Helix Health enters NAD+ space with NR and herbal boosters

09-Nov-2023 By Stephen Daniells

A new player entered the cellular aging space last month, with Blue Helix Health announcing it will be launching a portfolio of NAD+ precursors and herbal NAD+ boosters.

Low folic acid levels linked to severe sleeping difficulty

08-Nov-2023 By Nikki Hancocks

New research links low folic acid levels to difficulty sleeping, suggesting supplementation may be beneficial to the prevention of insomnia, potentially via a direct impact on the body's circadian rhythm.

Startup Spotlight

Q&A: Alkaline Labs on prioritizing results over profit in a daily scoop

06-Nov-2023 By Asia Sherman

Scarlett Knight, an Australian nutritionist in training and holistic health coach, says that it was the lack of transparency and quality in the supplement industry that motivated her to launch Alkaline Labs.

ChromaDex launches ‘clinical strength’ Tru Niagen Pro

02-Nov-2023 By Stephen Daniells

California-based ChromaDex Corp. has launched a high dose Tru Niagen product containing 1,000 mg of its Nicotinamide Riboside ingredient.

Sen. Cramer reintroduces bill to allow supplement purchases with HSA/FSA/HRA

01-Nov-2023 By Stephen Daniells

US Senator Kevin Cramer (R-ND) has reintroduced legislation to amend the tax code to allow dietary supplements to be purchased with Health Savings Accounts (HSA), Flexible Savings Accounts (FSA), and Health Reimbursement Arrangements (HRA).

NPA’s Fabricant on NMN, 25-(OH)D, NDIs, and more

31-Oct-2023 By Stephen Daniells

While uncertainty continues around NMN, FDA should make it clear to commercial platforms that they haven’t made a final decision on the ingredient and that it should be still available to consumers, says Daniel Fabricant, President & CEO of the Natural...

Startup Spotlight

Q&A: Perelel Health talks targeting women’s needs across the hormonal lifecycle

30-Oct-2023 By Asia Sherman

Baby making, egg freezing, pregnancy trimesters, recovery after birth or reproductive loss, follicular and luteal menstrual phases—all different stages of a woman’s hormonal lifecycle that Perelel Health says require clean, targeted nutrition.

Bioactive-rich insoluble fiber has ‘potential to be a nutritive product in the form of a supplement’: Study

25-Oct-2023 By Stephen Daniells

Each plant source of insoluble fiber contains unique bioactives – from anthocyanins and catechins to lutein, quercetin, and resveratrol – and offer potential health benefits beyond those of the fiber itself, says a new review from scientists at the University...

Multi-ingredient supplement shows 'significant' weight management potential

25-Oct-2023 By Olivia DeSmit

A seven-ingredient supplement resulted in significant weight and fat mass losses for overweight and/or obese participants. The clinical trial also found improvements in molecular markers of liver health and metabolism.

SSW education session to spotlight ‘historic’ BAPP SOP

23-Oct-2023 By Stephen Daniells

Stakeholders can learn how to implement the BAPP ‘Burn it, Don’t return it’ SOP to help ensure the integrity of the worldwide supply chain for dietary supplements, foods, OTC drugs, and cosmetics.

Seasonality returns to the immune support category

19-Oct-2023 By Asia Sherman

Heightened awareness during the pandemic may have boosted year-round interest in supplementing healthy lifestyles holistically, but retail data shows that consumers have reverted to pre-pandemic habits of priming their immune systems during the cold and...

Probiotics and vitamin D3 could enhance aerobic capacity in MMA athletes

17-Oct-2023 By Olivia Haslam

Combined use of probiotics and vitamin D3 benefits Mixed Martial Arts (MMA) athletes by altering the diversity and composition of gut microbiota, improving intestinal permeability, and increasing exercise endurance, a new clinical trial has concluded....

Mood support the top growth category for children’s supplements

10-Oct-2023 By Stephen Daniells

After two very good years of growth, sales of children’s supplement have declined over the past 12 months, but another wave of growth could be just around the corner.

Over 90% of US supplement users consider products essential for maintaining health: CRN survey

06-Oct-2023 By Danielle Masterson & Stephen Daniells

Three-quarters of Americans are taking dietary supplements, with 55% being regular users, according to the 2023 CRN Consumer Survey on Dietary Supplements.

NutraCast: TikTok and influencer marketing ushers in a new wellness culture

06-Oct-2023 By Danielle Masterson

Today’s digital-driven trends are transforming food & beverage dealmaking as an evolving landscape plays out in the backdrop. And although some trends we’ve seen have created significant challenges, they’ve also presented a lot of opportunity.

SmartyPants, SPINS, and ATW headline Supplements for Kids webinar

27-Sep-2023 By Stephen Daniells

An upcoming webinar will explore the booming category of children’s supplements, featuring experts from SPINS, SmartyPants Vitamins, and Amin Talati Wasserman.

NutraWomen Wednesday: Chelsie Hodge, Founder & CEO of Blender Bites

20-Sep-2023 By Danielle Masterson

Entrepreneur Chelsie Hodge has come up with a successful business selling frozen “pucks” –and yes, she is Canadian. But now you can find her Blender Bites in other parts of North America, including the US.

Study: Maternal vitamin D influences pubertal timing in boys

19-Sep-2023 By Olivia Haslam

A new population-based follow-up study has suggested mothers’ intake of vitamin D supplements might impact the age at which male children reach puberty milestones.

CRN at 50: Our underlying values haven’t changed

18-Sep-2023 By Stephen Daniells

As the Council for Responsible Nutrition celebrates its 50th anniversary, NutraIngredients-USA caught up with Steve Mister, CRN President and CEO, to hear about the association’s history, its commitment to its founding values, and how it is gearing up...

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

18-Sep-2023 By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

NPA’s Fabricant on NMN: ‘Taking FDA to Federal Court is expensive, but I don’t see another option’

12-Sep-2023 By Stephen Daniells

The US Food and Drug Administration (FDA) has been unable to reach a decision on the requests made in a Citizen Petition about NMN due to “competing agency priorities”, a response that threatens the NMN sector, says Daniel Fabricant, PhD.

Menopause: Women’s health at risk due to avoidable nutrient deficiencies

11-Sep-2023 By Olivia Haslam

“Menopause is a perfect storm of nutritional challenges,” nutrition experts explain in a new report by the Health & Food Supplements Information Service (HSIS), with research revealing nearly half of women are worried their diet won’t support them...